I have a customer list from my online business that is 20,000 strong with duplicates deleted. Unfortunatly my site has never offered a “join our mailing list” and now I have a list of 20,000 customers. I’d like to start sending out regular customer specials but I dont’ know if I can do this. I’d like to use iContact.com to do it.
I receive regular emails from companies that I buy from all the time. I’ll buy something from company a and within a week i’m getting a newsletter or a deal of the day type of thing. Always with an “unsubscribe” option. I received one today from a very reputable company saying “you are receiving this because we have had a business relationship in the past”….
Here’s my 2 questions:
1. Can I market to my 20,000 customers simply because I’ve sold to them in the past?
2. If no to question 1, can I send an email to all 20,000 asking them if they’d like to receive emails from my company. If yes, click here if no, you’ll not hear from me again.
Any help with this would be greatly appreciated.